Behind my Sparkle
I coined the term Sparkle when I was a 16-year-old student-athlete training in the Rocky Mountains of Colorado. My teammate and I dreaded returning home. If it was up to us, we would have never left the mountains — surrounded by sunshine, clean air, and friendship.
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We decided that during our workouts apart, we would send each other the “sparkle emoji” as a reminder to keep digging for our Sparkle — that happiness, passion, and self-worth that fueled who we are. Sparkle is that fiery light, something all of us have, that no matter what happens, no one can dull your Sparkle.
About Devi Jags
Devi Jags is an Entrepreneur, Writer, and Activist. She founded Sparkle On With Devi Jags, a podcast for divine stories of the world’s most influential entrepreneurs, athletes, and storytellers, inspiring listeners to discover and reclaim their own Sparkle – their happiness, passion, and self-worth. She believes everyone has a fiery light within them, and even when that light is dimmed, nothing can ever dull one’s Sparkle.
She worked as Head of Development at Podium Society, a 501(c)(3) Emmy Award-winning impact sports media company, where she produced mental health film projects like The Paradise Paradox with Olympic ski legend Bode Miller, and Dinners with DeMar with NBA superstar DeMar DeRozan. As a Board Director for The Army of Survivors, she supports sexual violence survivors in sports to change society through advocacy, education, and resources.
Devi holds an MFA in Creative Nonfiction Writing from Sarah Lawrence College focusing on stories of mental health in sports and body politics issues in the NCAA. She has been published in The Washington Post, Teen Vogue, Vogue India, Women’s Health, Bon Appétit, and more. She was a 2023 Winter Resident of the Tin House Publishers Workshop and has been interviewed by The Washington Post and Newsy for her advocacy work in Title IX and sexual violence prevention.
Devi empowers survivors of gender-based violence and helps students navigate the complexities of Title IX through education, writing workshops, and campaign organizing. While her entrepreneurial pursuits started when she co-founded an Indian food brand called Sambar Kitchen and rebranded Chatty Monks Brewing (now Pagoda City Brewing) in her hometown of Reading, PA.
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Devi uses the power of storytelling to elevate others, create social change, and above all, find solidarity for herself.
To join her journey, follow her work @devijags.