Behind my Sparkle
I coined the term Sparkle when I was a 16-year-old student-athlete training in the Rocky Mountains of Colorado. My teammate and I dreaded returning home. If it was up to us, we would have never left the mountains — surrounded by sunshine, clean air, and friendship.
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We decided that during our workouts apart, we would send each other the “sparkle emoji” as a reminder to keep digging for our Sparkle — that happiness, passion, and self-worth that fueled who we are. Sparkle is that fiery light, something all of us have, that no matter what happens, no one can dull your Sparkle.
About Devi Jags
Devi Jags is an Entrepreneur, Writer, and Activist. She founded Sparkle On With Devi Jags, a podcast for divine stories of the world’s most influential entrepreneurs, athletes, and storytellers, inspiring listeners to discover and reclaim their own Sparkle – their happiness, passion, and self-worth. She believes everyone has a fiery light within them, and even when that light is dimmed, nothing can ever dull one’s Sparkle.
With an MFA in Creative Nonfiction Writing from Sarah Lawrence College, Devi has produced impactful mental health films like The Paradise Paradox with Olympic ski legend Bode Miller and Dinners with DeMar with NBA superstar DeMar DeRozan. Her writing has appeared in The Washington Post, Teen Vogue, Vogue India, and more, exploring themes of mental health in sports, body politics, and Title IX.
As a Board Director for The Army of Survivors, Devi supports survivors of sexual violence in sports through advocacy, education, and resources. She empowers students to navigate Title IX complexities through workshops and campaigns.
Prior to moving to LA, Devi's entrepreneurial spirit has led her to co-found an Indian food brand called Sambar Kitchen and rebrand a craft brewery, Pagoda City Brewing, in her hometown of Reading, PA. She believes in using storytelling to elevate others, create social change, and find solidarity.
Follow her journey @devijags.